Only a week after the Red Fruit Homemade Director announced the “Actor Partnership” programme, Acchia has added to the platform’s newly upgraded microtheatre incentive policy a “broadcasting order” for short-time actors — the “Actor Route Project” — and has also created a very attractive condition for leading microtheater actors to grow from microtheater stage to long video content (television/film/synthesis).
It is obviously not a coincidence.
QuestMobile data show that, as of June 2025, the monthly work of the red fruit not only continued to run at 179 per cent of the same rate of increase, but had more success in placing eugenicity behind its back, achieving the first-time utensils of the short play AP to the traditional long video platform, marking a critical turning point in the industry’s “longness”.
At the same time, according to DataEye ‘ s latest data, in the first half of 2025 there were 696 million short play users nationwide, with a net penetration rate of 70 per cent. This means that the short play ‘ s flow dividend is almost at the end of its term, and that the main line of industry competition will be replaced by a “war of scale” to a “war of value” driven by fine-tuning operations, with internal efficiency gains and a focus on core resources as key players.
The layout competition between the Achilles and the red fruit around the actors’ reserves reflects both the pains and opportunities of the industry in this transition process and will also serve as a landmark starting point for the “mutual gift” for the short play industry.
The question is, who’s the most reassuring, most coarse “legs”?
What’s the big deal?
In fact, in the case of short-time actors, short-time companies and traditional video companies took action earlier.
In June of this year, the hot-hot official Han Rainshow announced that he would listen to Hanashima and become a colleague with his boyfriend Zeng Fai; and with his back and forth, he had an infinite number of star links with the two short theatres of the “Mark Productions” and the “Rittle Productions” and signed a series of short dramas like Wang, Liu Xiaoxiu and Yip Jun as red actors.
On the other hand, the entertainment video will be included under the ring of Tensawaven, “I’m the late Mother of the Eighties” , “A Good Girl” and “A Good Girl” with Concubine Ko-sun, as well as Liu Liang and Wang Woo Wai, among others; the so-called Zhao Liyan of the Tung People’s Film and Zhao Yi Zhou of the Tong People’s Media, signed with the heart and soul media, which was formed in conjunction with all-in-a-kind entertainment.
The reasons behind this are not complex.
The choice of a self-traffic actor to try to guarantee the basic disk of viewing or play-loading was a popular optimist of the long opera, and today this logic is penetrating the short play tracks in depth.
From Ko Sun, Lee Shuu, who cross-border landings across the border, to Yoo Chiu’s home-made performances of The Infinite Beyond Class 3, to over 70 short-time actors who have shown the night of fluorescent fluorescent fluorescent with fluorescent fluorescent with fluorescent fluorescents – 2025, to the woman number two of the Ministers of the Sunshine, Aki’s “Francer Bones” and Aki’s, the star effects of the short-time actors have been felt.
More crucially, this effect has led to a visible trend towards “reverse empowerment”.
Following Good Girl, Ko Sun’s two new films, “Goodbye” and “Goodbye to Jiangno”, have all had the effect of “unsettled fire and getting hotter”. The former had a record of over a million appointments at the red fruit station before they went online, and the topic was the third most popular microblogging site after the broadcast; the latter had more robust heat performance, had directly exceeded 2.1 million in the red fruit station, and had been on the top of the platform’s heat list for just three days.
In the three red fruit summers of the “Dubby Billion” short show, Li Kee took two seats in “The 18-year-old grandma is here” and her new one-week red fruit show on the top of “She Starts Up With the Shining of the Modern Wind”. And none of them is the “fried chicken” in the short play market.
The fundamentals and the possibilities of breaking the circle are better protected than the blind bets on certain kinds of subject, actors with their own audience.
In other words, for platforms and companies, pre-targeting potential actors is far more long-term in value than a single “blow-up” speculation. This will not only enable the rapid scaling up of their personal labels, sediment fan assets through customization of content, but will also make it possible to transform the flow appeal of actors into “certainty” in content production.
The bigger the waves, the more expensive the fish.
On this basis, a new wave is accelerating.
The payment app has recently come online with a separate entry for the “pay for the short play” and can be seen by the user who opens the payment for the first page. The search page data show that over half a million people have used the paid short play.
At the same time, in the urban emotional drama ” Little Beauty ” , which is well-taught under the banners of the Fast Hand Stars and the Sunshine, the Kyodong take-out not only as an exclusive name, but also as a key point in the show, but also as an instant-turned consumption chain with a fast-tracker, allowing the audience to follow the show by the line.
Prior to this, the ambition to advance to the short play market in Kyoto, including a maximum of 1.4 million years’ salary for short play operators, and the launch of an exclusive short play channel in Kyoto’s APP, had aroused widespread interest within and outside the industry.
And, with so much effort, plowing and groceries and so forth, instant retail fighting has burned out in the short play market, not only to make short play lanes more crowded, but also to become an important variable in pushing the industry to make a transition.
As a result, the role of an actor who is becoming a core eco-core resource for the short-time drama is a natural battle for soldiers, and the more the wind comes, the value of this “fish” becomes even more evident.
On the one hand, a truly capable front-line actor is itself a “scarce” that not only lowers the marketing costs with a self-carrying flow, as well as a high-profile performance, but also directly leads to a “symmetrical” consumption shift. In response to this call, many of the first-ever short-time actors, such as Ko Sun-hui and Wang Kai-hui, have been awarded high-quality brand cooperation in recent times, and Concubine has been involved in a series of the productions of ” Ace to Ace 9 ” , ” Ace to Ace ” , to further enhance their value.
On the other hand, the deep binding of the platform with the actors can be an effective means of breaking down the pains of the “suspension and revaluing” industry by the emotional bond and loyalty that they and the audience have deposited.
Chen Jinxiang, Wang Xiaobai, Li Koei, who is currently on the Top 3 list of red fruit actors, has a million-grade fan base in the red fruit station, of which Chen Chen Chang has 7 million double-week follow-up, and Wang Xiaobian and Li Koe have a double-to-billion rating, as shown by the sorbence of users.
To be “receiving,” to be “new.”
However, there are two sides to everything.
The value of anchoring the quality of content, squeezing the user, which is “one fish eats more”, has multiplied the price of short-time actors in the wind, but has also created a number of new problems, including the continued prominence of reliance on the path of head-players, the failure to keep up with the pace of industry, the increasing pressure on pay costs, etc., and the misalignment of actors with the resources of the project, which has brought some of their work directly into the “flow-to-flow” dilemma.
In this context, there is also a need for a methodological approach.
Specifically, the red fruit strategy is to focus on revenue binding, with a “life-cycle split mechanism” as the core to free long-wire inducements, while the accelerator focuses on ecological bottoms, building on its own deep-heavy presence in the field of long video, giving growth power through the model of the Five Microdrames Plus Long Content Channels.
However, it must be made clear that the red fruit does not give a “sliding ticket” but a “mass rule”. Its essence is to link “long-line benefits” to the quality of the actor’s interests and content, to the depth of the market’s feedback, and to promote the establishment of quantifiable and objective criteria for subjective actor value-assessment by the industry while achieving efficiency gains for itself.
In other words, red fruit throws olive branches that are more amenable to “capable” actors who can take responsibility for their content and profit from the long line, while the achives are more amenable to seeing short play as a “growth” of a transition springboard.
Another difference is that the “activist partnership” of the red fruit itself focuses heavily on “breeding”, including the creation of “newer actor incentives” and “slotting placement incentives”. When combined with its actions by adjusting the layout of the script and maximizing the production of high-quality short plays, it is easy to see that the fruit is not just an actor, but a high-quality talent and resources that cut across the chain of the short play industry.
Similarly, this battle with the actors of the Achilles has never attracted more actors than those who have taken the lead in building a better system of actor development and content production, holding more “hard currency” through the cycle.
Of course, this battle for actors inevitably increases the concentration and monopoly of head resources, and further strains the living space of non-contracting actors, but it is equally undeniable that it is objectively pushing the whole industry to take creativity more seriously, while also promoting industry’s strengths and weaknesses, so that real good actors, content, and companies can get as positive returns as possible.
The eyes of the audience are always bright as to who can reap the most abundant “fishery” after the storm.
