According to SocialPeta, a marketing company, the prison management simulation tour Lands of Jail, developed by Eworld, became the most advertised game on the iOS platform in the first half of 2025. The gamer in Lands of Jail will act as a warden and run a chaotic prison far from the civilized world.
The second-placed RPG, Draconia Saga Global, is a simulation game of Yotta Games. The top five lists also include Matchingham Game’s puzzle game “Brain Dom” and Learnings’ coloring game “Zen Color”.
The top 10 lists of iOS also include ” Last War Survival ” , ” Go ” , ” Archero 2 ” and ” Black Blast ” .
In the Anjo platform, the mahjong Vita developed by Vita Studio became the first half of the year’s buy-out champion. The three products under the Learnings flag, Jigsawscapes, Point by Numbers Colouring Game and Zen Color, rank two to four, and Lands of Jail fifth. The sixth to tenth are Tile Explorer, Dark War Survival, Block Blast, The Grand Mafia and Zen Word.
According to data from SocialPeta, the average monthly number of mobile game advertisers in the first half of 2025 was 781,000, an increase of 17.2 per cent over the same period, of which approximately 3900 new advertisers per month, or 8.8 per cent of the total. More than 81 per cent of the monthly active advertisers use, on average, new creative material (18.2 per cent over the same period) and 57.2 per cent (5.7 per cent over the same period).
