A recent study by the Brazilian Football Institute and Atlas Intel revealed in detail the behaviour of Brazilian football fans, while highlighting the growing influence of sports games in the country. The report shows that sports games have become an important part of fan culture and an important driver of the Brazilian sports economy.
Research shows that 23.7 per cent of Brazilian fans are active sports lottery participants, and that this is further confirmed by the spread of digital platforms and the increased real-time participation of fans during the competition. The study also shed light on the financial behaviour of lottery participants:80.6 per cent of participants spend no more than R$ 100 (approximately RMB 150) per month, which is characterized by recreational games. Only 1.7 per cent of participants spend more than R$1,000 per month, a small group of highly active visitors.
According to data from the Brazilian Ministry of Finance, in the first half of 2025 alone, the business of sports games and games received R$17.4 billion (approximately RMB26.1 billion). This alarming figure attests to the rapid expansion of the industry in the light of the night-to-night period of regulation. With objective financial contributions and the growing participation of fans, sports fairs have been recognized as a key economic sector in Brazil. Research provides a key basis for exploring the deep impact of lottery on ball fans ‘ behaviour, consumption patterns and the recreational ecology of football. The launch of the study coincided with the 2025 Summit of the Brazilian Football Academy, which brought together club executives, professional athletes, top coaches and industry leaders to build high-end platforms for strategic dialogue, innovation incubation and career development. Core agenda focus:Social Values and Impact Club Governance and Strategic Management Innovations in the Digital Transformative Sports Industry
As the convergence of football with science and technology, business and culture becomes deeper, data insight has become a central basis for the development of strategies by clubs, brands, regulators and all stakeholders. Deep grasp of the behavioural characteristics of the investment, the size of the market and the expectations of the fans can drive responsible and sustainable evolution of the industry.
